Fundraising over the internet is simply a way of raising money through the use of the Internet. In other words, nonprofits can collect donations without having to hold in-person events, go door-to-door, or collect cash from the public. All you need is a laptop and an internet connection, and you can raise money without ever leaving your desk (or your couch at home).
Step by step procedure to be followed on raising fund online:
- Define your goal
The first step is to determine how much money you need to raise. As a result, your potential donors will understand how much money you need to raise for your specific cause. It is more likely that people will give money to a cause that is clearly defined, so calculate your fundraising goal based on your total cost breakdown. Don’t just include the big ticket price of a medical procedure, but also related expenses such as lost income, rehab, medications, and medical devices if you’re raising money for a procedure.
- Choose an online fundraising platform
You should look for the following features when selecting an online fundraising platform:
- A platform with the lowest fees (both platform fees and payment processing fees)
- Designing a website that is easy to use
- Support options for customers
- Having access to your funds is safe and quick
- Sharing capabilities for fundraisers
- See our blog post on top crowdfunding sites to learn more about crowdfunding platform comparisons.
- Honestly tell your story
Humans are hardwired to respond to powerful stories. A personal fundraising story can help facilitate an emotional connection between the reader and the beneficiary, which may ultimately lead to more donations. It is therefore important to be as honest as possible about your situation.
To increase the likelihood of a donation, make sure you answer basic “Who, What, Where, When, Why, How” questions. Fundraising is all about understanding why. Check out our guide to learn how to write a captivating fundraiser story for more guidance.
- Spread the word about your fundraiser
Once you have posted your fundraiser, you should ask your friends and family for feedback. Please do not hesitate to add powerful images, videos, etc. to your story if you receive any good suggestions. Once you have refined your story, ask your inner circle for donations. Why? Seeing that some funds have already been raised may encourage potential donors to donate. Share your fundraiser with everyone once your inner circle has donated.
- Sharing on social media:
Your fundraiser will receive more donations if it is more visible. Connecting social media and fundraising can help you expand your reach. If you create a Facebook page for your fundraiser, consider paying to boost posts if donations will offset the costs. Create custom links to add to your tweets if you wish to promote your fundraiser on Twitter. Try using one of our email fundraising templates to simplify the process if you want to use email.
- Sharing without social media
In addition to social media, there are other ways to share your fundraiser with potential donors. How can you raise money online without using social media? Creating bulletin board flyers is one of the best ways to raise money without social media.
- Show appreciation towards your donors
Donations to your fundraiser are made by people who believe in your cause. It is for this reason that thank-yous are so important-they allow donors to feel part of your story. Showing your gratitude and strengthening relationships with donors is easy with simple, personalized donation thank you letters.